My Role: Designer / 3D Designer / Art Direction / Strategist
Collaborator: Max Hatami(Graphic Designer / 3D Designer)
Client
Brief :
Future proofing Chivas whisky for the future generation of hustlers. By
creating a bottle that co-exists with a campaign.
Challenge
: Me and my fellow partner “Max Hatami” was
approached by this brief set by Chivas, into creating a sustainable
bottle that is future proofed for future hustlers, who are 18-25 years old.
Alongside a social media campaign aimed towards hustlers and promoting Chivas’s
bottle.
Concept
: The concept of the product is to use recycled glass that is glued together
using the kintsugi method and is applied to the package as well. It is a ceramic
package that is meant to be broken to signify cracking open your first bottle.
Direction
: Visualising Imperfection with the art of kintsugi and using wabi-sabi as a
scene aesthetic and developing that into our visual language of the product and
campaign.
Bottle
design is inspired by the Wabi-sabi objects. In creating a rounded
object that is put together with the art of kintsugi by using recycled
glass. Creating a everlasting future proofed product that can be considered an work of art. That will
be expanded to the Japanese market, creating a yuzu flavoured whisky.
.
The packaging is created in a way to signify the idea of cracking open your first bottle to enhance the persons overall experience.
Type Design by Max Hatami
Bottle Design & Package Design by Max Hatami and Me