Chivas Memorandum

My Role: Designer / 3D Designer / Art Direction / Strategist

Collaborator: Max Hatami (Graphic Designer / 3D Designer)

Client Brief : Future proofing Chivas whisky for the future generation of hustlers. By creating a bottle that co-exists with a campaign.

Challenge : Me and my fellow partner “Max Hatami” was approached by this brief set by Chivas, into creating a sustainable bottle that is future proofed for future hustlers, who are 18-25 years old. Alongside a social media campaign aimed towards hustlers and promoting Chivas’s bottle.

Concept : The concept of the product is to use recycled glass that is glued together using the kintsugi method and is applied to the package as well. It is a ceramic package that is meant to be broken to signify cracking open your first bottle.

Direction : Visualising Imperfection with the art of kintsugi and using wabi-sabi as a scene aesthetic and developing that into our visual language of the product and campaign.

Bottle design is inspired by the Wabi-sabi objects. In creating a rounded object that is put together with the art of kintsugi by using recycled glass. Creating a everlasting future proofed product that can be considered an work of art. That will be expanded to the Japanese market, creating a yuzu flavoured whisky.

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The packaging is created in a way to signify the idea of cracking open your first bottle to enhance the persons overall experience.

Type Design by Max Hatami
Bottle Design & Package Design by Max Hatami and Me

Chivas Memorandum

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