HARERAM PREMAKUMAR 

 

BASALT -MRBAILEY

The Force Of Nature


3D  + Graphic Design + Art Direction
  Client Brief : A Brief delivered by Daniel Bailey also known as Mr Bailey ( Concept Kicks Founder ). The brief was to create a brand experience for a footwear prototype inspired by the rock formation Basalt. With important key elements of showing layered storytelling and showing the beauty in the process.

Challenge : Creating a brand experience that shows the a visual narrative around the importance of sustainability in the City of London.

Concept : Mr Bailey’s “Basalt” brand aims to synergise nature with man-made objects. Taking that into consideration, Sage Mode hosts a Sage-like character to bring nature to the industrial environment. Bringing calm to the chaotic urban environment.

Storyline Concept : Producing a narrative about disrupting the day to day industrial congestion of urban cities ,by nourishing the environment with vegetation. The people of  urban city environment is plagued with industrial congestion in the day to day lives. Often caught up with the busy city life, lacking escapism from the city environment. The power of sage mode bring the calm and chaos together, the calm being nature and chaos being the urban city environment.


   




 Sustainably Efficient Shoe Box / Plant Pot Concept
  
  
 







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©Hareram Premakumar London UK