HARERAM PREMAKUMAR 

 

Nike-House Of Cortez


What’s The Flex This Summer ?


Art Direction  + Creative Concepting + Content Creation

Collabrators : Sam Hooper (Junior Designer) + Christian Adofo (Brand Creative Writer) + Aisyah Octavian (Videographer)

Background : The team complilled of a writer,producers and two designers including myself , who had been approached with buliding out a creative concept for capturing the House Of Cortez event happening in London. Where we had to produce and direct a concept that would resonate with the London female demographic. 

I had assisted with the creative concepting the content direction by proposing different capture techniques to entice the viewer and speak to the audience visually.  Suggesting videographers that could execute the techniques needed to capture the content. As well as finding the right tracks to suit the content.



       







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©Hareram Premakumar London UK